Industry Segmentation Patterns

Understanding how industry leaders segment their audiences can significantly enhance your personalization strategies. Contentful's "Industry Segmentation Patterns" report delves into the segmentation variables prioritized by top companies across various sectors.

In this report, you'll discover:

The key segmentation variables for SaaS, ecommerce, and financial services
How behavioral and firmographic data drive personalization efforts
The role of location in ecommerce audience grouping
Strategies to streamline segmentation with Contentful's tools

By applying these insights, you can tailor your content to meet the specific needs of your target audiences, leading to more effective and personalized customer experiences.

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